Ermanno Scervino Spring-Summer 2026 ADV Campaign

From Ermanno Scervino · January 29, 2026 · 1.1K views

The presence of top model Irina Shayk introduces a further layer of meaning. Her poised bearing, direct gaze and measured gestures evoke a self-aware femininity that emerges as much from attitude as from the body itself. An intimate, lived-in world surfaces in the colour images of the Spring/Summer 2026 campaign, where denim is no longer a fabric but a design language: an indigo print applied to different materials, reproducing its grain. This choice amplifies the three-dimensional effect of can...