About Us

90210.rodeo is an independent guide to the Rodeo Drive and Beverly Hills 90210 area. We bring together a curated directory of the neighborhood's boutiques, galleries, salons, hotels and restaurants with news, fashion, food and entertainment stories written by the people who know the area best.

Few streets in the world carry the name recognition of Rodeo Drive. Just a few blocks long, it is home to flagship stores from the great fashion houses, jewelers and watchmakers, set among palm-lined avenues, hidden courtyards and the elegant side streets of Beverly Hills. Whether you are planning a shopping day, hunting for a special gift or just window-shopping, our shop directory helps you find what is worth your time.

Beverly Hills is just as rewarding after the shopping bags are full. From classic dining rooms and sunny patio cafés to chef-driven tasting menus and neighborhood bakeries, the 90210 food scene runs far deeper than its reputation. Our vendors, local businesses and writers share their own recommendations, and you can message them directly, read reviews from other visitors and leave your own. Have a question or want to be featured? Get in touch through our contact page.